According to Capterra, there are 343 email marketing software providers on the market nowadays. How should you know which one of the tools best meets your needs?
According to study by Salesforce, CRM email marketing is email marketing that makes use of CRM tools to provide a more personalized, more effective direct marketing contact with prospective clients. The purpose is simply to stay foremost in the minds of customers.
More than the traditional CRM system, today the CRM system development is more focused towards the concept of web-based Customer Relationship Management (CRM) system which is highly effective. It is simply browser based on demand CRM system which is the functional variant of SaaS (Software as a Service) solutions. These CRMs have greater fucntionalty to manage company’s interaction with current and potential customers using ondemand data analysis.
Once, you have already decided on Aweber. Perhaps, it was fine for some time. But often businesses outgrow initial solutions, or on the contrary, find them too complicated, and start looking for something else.
And that’s okay. Not every tool is going to be right for every merchant.
The following six tools are Aweber alternatives for different email marketing needs. I’m sure that one of them will definitely fit your business.
Alternative for beginners #1: Drip
This platform focuses on email campaigns and marketing automation.
Drip’s trump card is a strong visual interface on automated email workflows. That is a great help for email marketing beginners in organizing an entire email communication and avoiding overlap.
The next good thing about this tool is a brand new Drip’s visual email builder. Although it’s in Beta version, marketers can already enjoy new appearance of their emails.
However, if you need signup forms or landing pages, you will have to look for third-party tools to integrate with Drip.
The segmentation also leaves a bit to be desired when compared to other email marketing solutions in this list.
With that said, if you already use magnificent signup forms by another provider and an email marketing tool is basically needed for sending promotional emails, Drip can be a great Aweber alternative.
Drip Pricing:
As most of the email providers do, Drip’s pricing depends on the number of subscribers you have. The feature set doesn’t vary between plans. Also, you can use free of charge during a 14-day trial.
Later, the Basic plan ($49) covers you for up to 2500 subscribers. The Pro plan ($122) is up to 5000 subscribers. How much you will pay for more subscribers, and you can check with the site calculator.
Alternative for beginners #2: SendinBlue
SendinBlue has a great and easy-to-use email composer. What’s more, the gallery of email templates looks good as well. So you won’t need to worry whether your emails look professional enough or not.
The next big perk of this tool is that SendinBlue allows you to use SMS/text messages in your email workflows. This is pretty awesome – it’s seldom that email service providers can offer this feature.
SendinBlue offers several different workflows to encourage merchants to start sending automated emails and segment their audience.
However, I find this tool not comprehensive enough for a quick scale of business. They miss some sophisticated elements that other email marketing tools in this list offer.
All in all, it’s a good choice for those who need something easy-to-use to start off with.
SendinBlue Pricing:
Unlike most other email service providers, SendinBlue’s pricing is based on the number of emails sent, not on subscriber count. There is no contact limit. So you can have even 200 000 subscribers if you wanted, as long as you are sending up to 300 emails per day. These 300 emails every day are free of charge.
I find this pricing a bit tricky, especially when you use email automation. Sometimes it’s hard to predict how many customers will trigger your automated emails. So one day the bill can surprise you, and not in a good way.
Alternative for Advanced Marketers #3: Klaviyo
Klaviyo is one of the most complete email marketing tools in the market nowadays. It offers a full set of email marketing features, including promotional newsletters, automated workflows, list building tools, advanced segmentation, etc.
From my point of view, the biggest strength of Klaviyo is automated workflows and precise segmentation. Possibility to divide your audience into small smart segments and to send them relevant messages can bring you a real fortune.
With that said, I think the main thing that can turn clients away from Klaviyo is their pricing.
Klaviyo Pricing:
Klaviyo offers a free plan up to 250 contacts and 500 emails per month. If you’re just getting started, that can be enough. But growing your business with Klaviyo can get pricey very quickly.
For a database with 1001 subscribers, Klaviyo asks $75/month, for 2001 subscribers – $125/month, for 5001 subscribers – $225/month, etc. Like a rocket, the price shoots to the sky, no matter what features you use or how often you send your emails.
Alternative to Advanced Marketers #4: Omnisend
This is the tool that I’m a real fan of. Omnisend is a powerful marketing automation platform which is more progressive than Aweber, stands with Klaviyo on the same page but is more affordable to entrepreneurs.
The trumps of this platform are a user-friendly interface and in-depth integration with ecommerce platforms. These two perks allow the tool to provide marketers with fast and intuitive newsletter building, comprehensive sales reports (you can see which email generates you the best sales), sophisticated list building studio, and many more.
6Moreover, Omnisend encourages marketers to start with omnichannel communication. SMS automation, Facebook Messenger, Facebook custom audiences, and Google retargeting ads are some of the most important features for advanced ecommerce marketing automation. If your business is growing and you’re looking for a great Aweber alternative for more advanced marketing strategy, you should consider Omnisend.
Omnisend Pricing:
The pricing model is based on subscribers and features. Omnisend offers a free plan with a 2000 email/day limit (or 15,000 emails/month).
With Standard plan, a database with 1001 subscribers will cost you $20/month, 2001 subscribers – $30, 5001 subscribers – $55, etc.
Under PRO plan ($199/month), you’ll get your own dedicated account manager.
Alternative for Advanced Marketers #5: ActiveCampaign
ActiveCampaign is one of the most comprehensive tools on this list. Actually, it has outgrown the definition of an email marketing tool and it might feel more like a customer relationship management system (CRM).
This tool focuses on organizing the customer database and managing sale pipelines. For comparison, email marketing takes only a small village in the entire ActiveCampaign empire.
Although ActiveCampaign gives their customers a smooth experience in using the tool, the customers have to be ready for this advanced marketing level as well as its sophisticated features.
ActiveCampaign Pricing:
The pricing depends on the number of the subscribers and feature set.
The prices vary significantly if you pay monthly and yearly. Paying monthly, a Lite plan with basic email marketing and marketing automation features will cost you $29 for up to 1000 subscribers, for up to 2500 subscribers it will be $49.
Pricing plans with CRM features and messaging cost respectively more.
What the price would be for your business with desired features, you can check on their pricing counter.
Alternative for Advanced Marketers #6: GetResponse
With this tool, you will get all the basic features you need for email marketing, plus marketing automation, CRM functionality, a toolkit for webinars and many more. This tool stands on the same page with ActiveCampaign, for sure.
Despite having all this fancy functionality, GetResponse claims itself as the simplest email marketing tool to use.
GetResponse Pricing:
This tool is more expensive than ActiveCampaign or Aweber. The basic plan for beginners starts from $15, but it grows exponentially.
However, if paying yearly, the price is significantly lower.
And what I like about this tool the most is a free 30 days trial. Unlike other tools, GetResponse offers trial period that’s twice as long, so potential customers have more time to explore the fancy features and decide whether worth paying for it or not.
It’s easy to get lost in the huge software supply that you can find in the market. Don’t rush, and choose your new email marketing tool carefully so you wouldn’t need to look for new alternatives soon.
If you do your homework and test your tool thoroughly, you’ll find just the right fit for your online marketing strategy.