Looking for the most vital Instagram metrics to track in 2020? Then you must know how to calculate Instagram engagement rate. Instagram engagement rate is one of the most important Instagram insights and Instagram metrics that matter.
Insights on Instagram
Instagram Insights help you learn more about your followers and the people interacting with your business on Instagram. For example, you’ll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.
To view insights:
- Go to your profile.
- Tap “Settings Option Icon”.
- Tap Insights.
- Select specific posts, stories or promotions you’d like to view insights on. You can also learn more about your audience.
In the Activity tab, you can track weekly Interactions, Reach, and Impressions. The Content tab let’s you see how your posts, stories, and promotions are performing. The Audience tab gives important insights on your audience, including follower growth overtime.
Calculate Your Instagram Engagement Rate
How to calculate engagement rate on Instagram, per post. There are three methods {formulas} which can be used for calculate engagement rate {ER} :
ER = Total Reactions/Reach * 100%
Average ER = Total ERR/Count of Posts * 100%
Average ER = Total Reactions/Unique Reach
Say you have 2500 followers, so to calculate the ER, note down the number of comments and number of likes for a post. Let’s say your total likes were 156 and comments came to 54.
156 + 54 = 210
210 / 2,500 x 100 = 8.4%
The total engagement rate for the post is 8.4%.
Calculate Your Instagram Follower Growth Rate
Similarly, you can calculate the follower growth?
Simply divide the number of NEW followers by the total number of followers {you had previously} and times it by 100. Like so:
Followers at the beginning = 2,500
Followers after a month = 2,650
An increase of 150 followers {2650-2500=150}.
So the follower growth rate is:
150 / 2500 x 100 = 6%
Average Instagram Engagement Rate
As per the findings of various research, for the year 2019, the average Instagram engagement rate is 4.7%, whereas global reach rate is 34.37%, and engagement on reach is 11.95% on average.
Global engagement rate: 4.7%
Global reach rate: 34.37%
Global engagement on reach: 11.95%
Number of media posted per day: 0.72
And for an influencer with 10K followers, below are the best and worst engagement rates:
Less than 2% = Low engagement rate.
Between 2% and 3% = Good engagement rate.
Above 3% = High engagement rate.
4 Killer Tips to Increase Your Instagram Engagement Rate
- Use Your Hashtags Wisely – Don’t use the same hashtags all the time. Have a set of 3-4 different hashtag and use them on rotation throughout the month.
- Engage with Others – On a daily-basis, spend about 10-15 minutes for Instagram engagement process. Find different posts through hashtags, commen, like and share. The main agenda is to engage through Instagrammer content of different users.
- Engage with Your Comment – Go through the comments on your Instagram posts. Comment back and build a friendly relationship.
- Instagram Stories – Use the Instagram Stories to amp up your overall Instagram engagement rate.