Using Instagram analytics tool to get Instagram insights. Here is how to check post insights and important Instagram metrics such as Instagram impressions from profile and many more.
Instagram insights has been explained in this post with all necessary details.
1. Instagram Insights
Instagram Insights lets you learn more about your followers and about how your content performs with your audience.
For example, you’ll find insights such as gender, age range and location. You can also see which posts and stories your audience sees and engages with the most. Insights and metrics about your account include paid activity as well. Reach, accounts reached, impressions, and impressions by day reflect both paid and organic activity.
You can also view insights for specific posts and stories you’ve created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.
The following are insights you can view from the Insights tab on your profile:
- Content: Insights on your posts, stories, and promotions.
- Activity: Insights on your profile, including Interactions and Discovery.
- Audience: Insights about your followers and audience, including growth in follower count by day or week.
Under the Activity tab, you’ll find: Interactions and Discovery. Interactions are the total number of actions taken on your account in the past week.
The other insight option displays the overall performance and influence of the Instagram account. It shows Reach {number of unique accounts that have seen the posts} and Impressions {total number of times that all of the Instagram posts have been seen by audience}.
Another most important Instagram Insight tab is the Audience tab. It gives all the possible information about your followers. It includes:
- Gender: The percentage split of your followers.
- Age Range: The age brackets of your followers.
- Top Locations: The locations of your followers based on City and Countries.
- Followers: The most active times of your followers. It is displayed by hour of the day and days of the week.
2. Iconosquare
Iconosquare enables advanced Instagram analytics with easy to understand data and metrics. Using this tool one can maximize their social media performance by making insightful, data-driven decisions based on intelligible analytics.
The tool comes with a customized dashboard which quickly visualizes the metrics most important to you, and scheduled reports help you stay on top of your game. Users can add multiple social profiles for different brands and companies and take care of your social media presence from one place, with increased efficiency.
You can easily publish your content automatically. It also comes with various built-in features, such as best time to post, geolocation, user tagging, and more. It ensures that your content reaches the right people at the right time.
3. Sprout Social
Sprout Social’s Instagram integration includes scheduling, publishing, engagement tools and access to rich analytics. Easily plan and schedule posts, monitor hashtags and respond to comments with a comprehensive social management solution.
Using too, one can:
- Manage and publish engaging content – Save time and optimize your planning with creative tools, intuitive workflows and powerful scheduling features all within a single platform.
- Build stronger inetractions – Easily engage followers, track campaigns and source user-generated content with a unified inbox to monitor and respond to comments and more.
- Benchmark your Instagram performance – Analyze post and profile level data, hashtag usage and performance and track audience engagement across one or several accounts.
4. Key Hole
Key Hole can help agencies to measure the impact of their social media & influencer campaigns. It uses advanced hashtag analytics, media monitoring and social media analytics to get in-depth Instagram Analytics about any Instagram Business Account, even if you don’t have login information for it.
Keyhole is one of the only products that tracks Personal Instagram accounts, allowing you to access account and follower insights about any account on Instagram, be it yours, a partner’s or your influencer’s.
Track every important Instagram conversation with advanced Instagram hashtag analytics and understand who is joining the conversation and what they’re saying.
It also gives you report on Instagram Story Analytics – how many people viewed, skipped and exited each one of them.
Key Hole is all about real-time engagement and reach metrics so your data is always accurate and ready to go. Each report can be exported as PDF and CSV reports.
Apart from these 5 Instagram Analytics Tools, there are many more equally powerful tools which you can also consider to use {Curalate, Union Metrics and SquareLovin}.
5. Owl Metrics
Owl Metrics gives you in-depth real-time actionable analytics for your Instagram account. You can measure audience growth {know your new followers and who unfollowed.
Using this tool one can learn about follower gender and geo distribution} and find out what resonates most with your audience {when your posts get the most likes, and which hashtags trigger engagement}.
It can also be of great help to track how much traffic you are driving to your website by adding a trackable link in your Instagram bio {if any}.
Note that Instagram Insights (official insight data from Instagram) are only available on the Instagram mobile app.