How to find the best keywords for your website? I give you 5 best keyword research tools for SEO and free keyword research tool for niche blogging. These tools can help you to choose best keywords for website.
Before we begin, no matter which tool you are using or planning to use, don’t ever miss to use Google Keyword Planner. The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help. Users can search for words or phrases related to your products or services. The keyword research tool will help you find the keywords that are most relevant for your business. It also gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.
1. SEMrush https://www.semrush.com/
SEMrush is all-in-one Marketing Toolkit for digital marketing professionals. SEMrush is recognized as the best SEO suite according to US Search Awards 2018, MENA Search Awards 2018 and SEMY Awards 2018. It is also the best digital tool according to Interactive Marketing Awards 2018.
SEMrush helps you to see competitors’ best keywords. With SEMrush Organic Research data, you can gain insights into your competitors’ organic content strategy:
- Get a quick understanding of competitors’ keyword rankings, both in desktop and mobile search.
- You will see all their searched terms grouped according to the domain’s position in Google’s top 20 organic search results (1-3, 4-10, 11-20).
- Estimate the value of keywords. Compare them against main web performance indicators, such as traffic, search volume, estimate of CPC, competition, the number of search results, and trend.
- View competitors’ landing pages displayed in the SERPs for every given keyword. By evaluating competitors’ web texts, you will get new ideas for your content optimization.
By tracking competitors’ position changes and comparing them with your own, you’ll see where your organic search tactics are winning and if there is room for improvement. Keyword rankings reflect consumer’s changes in behavior and help you to be proactive and react instantly to changing organic search trends.
The SEMrush Position Changes Report keeps you up-to-date on competitors’ domain position changes in organic search results, as well as your own. The data is available for both desktop and mobile index.
You will see which new SEO keywords helped a particular domain to enter the Google top 20 and the improved search terms that allowed the domain’s ranking to increase. The list of lost and declined keywords will appear if a website has been ranking lower and indicate how many positions it has lost.
The SEMrush Competitive Positioning Map provides you an instant understanding of your direct competitors. Based on domains’ natural traffic and the number of organic keywords, this visual shows web rivals’ and your weaknesses and strengths on the web. The SEMrush Organic Competitors Report lists domains your website is competing against in the Google top 20. By viewing such metrics as competition level, natural traffic per website, and domains’ common keywords, you will see where you are winning and if there are gaps to fill.
2. Ahrefs https://ahrefs.com
Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them. It provides tool to grow your search traffic, research your competitors and monitor your niche.
It can be used to analyze your competitors’ search traffic. See the exact keywords for which your competitors rank in organic search and the amount of traffic driven by each of them. Use the Top Pages report to see which pages send the most traffic to their sites. Use the Content Gap feature to uncover the keywords they rank for but you don’t. Ahrefs has data for 150 million keywords in the United States alone (+ more for over 150 other countries), so you get the best possible coverage with Ahrefs.
Using the Keywords Explorer tool, one can discover thousands of great keyword ideas, analyze their ranking difficulty and calculate their traffic potential. Keywords Explorer runs on the world’s largest third-party database of search queries – a huge database of more than 7 billion keywords, updated with fresh data every month.
Google isn’t the only search engine around. By processing large amounts of clickstream data, we can estimate keyword volumes for places like YouTube, Amazon, Bing, Baidu, etc. It gives you “keywprd difficulty score” to find the “low-hanging fruit” among your keyword ideas. Our KD score calculates how hard it will be to rank for your keyword based on the current top-ranking pages. It also displays SEO metrics no other tool will show you: Return Rate, Clicks per search, % of clicks, % of paid clicks, and more.
One can enter up to 10,000 keywords in one go and you’ll see the search volumes for these keywords. Clickstream data allows to refine the search volume numbers every month, ensuring that the metric is always accurate and up-to-date. One can filter by search volume, Keyword Difficulty, the presence of SERP features in the search results, and more. Keywords Explorer gives you data for 171 countries.
3. Serpstat https://serpstat.com/
Serpstat is all-in-One SEO platform for professionals. It is a powerful toolf or keyword research. Users can also discover which keywords place your competitors in leading search results. Сonduct competitive landscape analysis to identify competitors, and understand their strengths and weaknesses and how your business can improve upon the competition.
Users can get all the top results for keywords you’ve selected. Serpstat has developed the ultimate algorithm that analyzes SERPs and saves data about top-100 domains for every keyword. It enables global city-based tracking – find out exactly how your keywords are ranking in Google and Yandex (Yahoo! and Bing will be soon) in any city, country or language you specify. One can track an unlimited number of keywords on a daily basis. Get the freshest data and keep an eye on your competitors’ web performance.
Features:
- Collect keywords for SEO and PPC campaigns – Get a list of proven and profitable keywords that your competitors and niche leaders use to make it to the top positions in search results.
- Determine the value of keywords – Compare your keywords to different performance indicators, such as search volume, cost-per-click, competition level or number of search results.
- Find keyword variations and search suggestions to expand your semantic core – The combined impact of creating high-quality, relevant content and using the appropriate keywords will bump your domain and its particular pages to the top positions in search. Enrich your web content with tested keyword variations to successfully optimize your pages.
- Get long-tail keywords – Don’t miss traffic that you may get from low-volume search queries related to your product or services. Tons of potential customers query low-volume keywords. These keywords are called long-tail keywords, and they drive a significant amount of traffic on the Web.
- Discover international data at no additional cost – Adapt keywords to target countries. Keyword research is available in all major languages spoken in the countries included in our database.
- Check your webpages’ relevance – Determine which pages are most relevant to specific search queries. Measure a page’s relevance compared to competing pages. Discover missing keywords you might want to add to your page.
- Analyze keyword trends – Get a better view of any keyword’s popularity. An easy-to-understand graph shows how users’ interest in a keyword has been fluctuating over the last year. Plan your ad campaigns according to seasonality and trends.
- Find out what pages are showing up in search results for a keyword – Serpstat shows a full list of search results for a keyword along with additional data such as: organic keywords, the number of Facebook shares, and the potential traffic score for each individual page.
It is also useful in advertising analysis where you can research your competitors’ advertising campaigns and get the highest possible ROI from your PPC activities. Research your competitor’s advertising activities: their budgets, keywords and ads, ads’ positions in search results, cost-per-click in AdWords and keyword competition.
4. SpyFu https://www.spyfu.com/
Using SpyFu, download your competitors’ most profitable keywords and ads for paid and organic search. SpyFu is a goldmine for competitor intelligence. It can be used for:
- PPC competitor analysis – Spy on their ads, campaign history, spend, & most profitable keywords.
- SEO & rank tracking – Target the keywords driving traffic to your competitors & watch your ranking climb.
- Keyword research – Plan campaigns fast with all-you-can-eat access to our treasure trove of US/UK data.
- Backlink outreach – Steal the competition’s backlinks & manage outreach with SpyFu.
No need to guess what might work when SpyFu can show you what does work. Just download your competitors’ keywords and add them to your campaigns, saving hours of tedious manual keyword research.
- AdWords Advisor gives keyword purchase recommendations to boost ROI.
- Keyword Kombat shows you competitor keywords you’re missing out on.
- Unlimited historical data lets you learn from your competitors’ campaigns: their tests, their mistakes, and their successes.
Using the SpyFu tool, you can find, target, & rank for valuable SEO keywords in almost any niche. No need to guess what might work when SpyFu can show you what does work. Just download your competitors’ keywords and add them to your campaigns, saving hours of tedious manual keyword research.
- See SEO keywords that are within reach and get estimated keyword difficulty, volume, and value.
- Track rankings for the keywords that matter and see how search results evolve over time.
- Identify gaps in your SEO strategy with Keyword Kombat and see where competitors rank but you don’t.
You can also get related keyword ideas to build out your keyword lists and export all the data. See your competitive “keyword universe” with Keyword Kombat and combine PPC & SEO competitor insights to create ROI-focused search campaigns. Needless to say, you can also discover quality backlink opportunities and outreach contact details all with SpyFu.
5. Long Tail Pro https://longtailpro.com/
Using Long Tail Pro is really helpful to generate Long Tail Keyword Ideas from Seed Terms. Enter a single seed keyword and get up to 400 long-tail keywords from Google Planner data…within seconds. Add filters based on your average CPC bid, search volume, and rank value to simplify your keyword selection process. No more super-sized spreadsheets.
Users can also use the NEW Competitor Keywords mode to dissect your competitor’s keyword strategy and compare keyword suggestions. Simply enter your competitor’s page or domain URL and watch the magic. Them identify your selected keyword’s profitability. Search for keyword metrics for up to 200 manual keywords in an instant.
Features:
- Dominate your competitors – using the Long Tail Pro SEO Keyword tool
- Conduct website competitive analysis – of the top sites that appear in SERPs for any keyword
- Compare competitors – alongside Keyword Competitiveness, and monthly search volume
- View SERP Availability – to identify which keywords will give your ranking page a better CTR
- Uncover in-depth metrics – such as Trust Flow, Citation Flow, Site Age, and Referring Domains to understand how you can outrank your competitors. Or, just use the Competitor Keywords mode to analyze their keyword strategy
For a more depth analysis you can use LTP SEO Template Suite. It comes with the following features:
- Niche Research – Use this template to assess keyword difficulty, identify new keywords and topics, discover backlink opportunities, and track new strategies working in your niche by analyzing competitor sites.
- Content Planning – Use this template to identify content groups, estimate earnings for individual articles, prioritize content publishing, and track expected growth.
- Publishing & On-Page SEO – Use this template to assess your text optimization, review content length and formatting, optimize images, and track CTAs and affiliate links.
Hope these tools will help you to find the most accurate keywords. Use them wisely.