Looking for the best web analytics tools? Here are the best Google Analytics alternatives 2020 which one must use. These analytics tools can help you understand the behavior of the visitors.
1. SE Ranking
SEO analysis and promotion tools which brings some of the most powerful features such as SEO potential, traffic analysis, snippets crawler, mobile app, search volume checker, search index status and MOZ DA checker. This is an excellent & comprehensive website analysis tool.
- SEO PPC Competitor Research – See exactly where and how your competitors push their promotion.
- Backlink Checker – Check backlinks of any website with a single click of a mouse, analyze them, segment and optimize your linkbuilding strategy.
- Page Changes Monitoring – Get alerts about any modifications on your / your competitor`s site
- On-Page Checker – How optimised your page is for particular keywords
- White Label – Your own professional SEO service based on SE Ranking platform
- Keyword Suggestion Tool – 3+bln keywords + Keyword research by Google autocomplete
- Marketing Plan – SEO checklist, website analysis, custom goals
- Social Media Management – SEO ranking software allows both analytics and auto-posting
For SEO PPC features, one can discover what keywords ads a domain/URL is ranked for in paid and organic search and get ranking data segmented by periods to discover more paid and organic competitors.
Users can also get the full list of competitors for a certain search query with a list of all historical advertisers for a certain search query, plus discover the most popular and effective ads. It also helps to find keywords with similar meaning to expand the research.
2. Matomo {formerly Piwik}
Matomo {formerly Piwik} is a powerful web analytics platform that gives you and your business 100% data ownership and user privacy protection. Matomo’s full range of features allows you to evaluate the entire user-journey of everyone who visits your website. There is no other tool that offers such a complete range of features like Matomo Analytics which includes:
- No Data Sampling
- Features unique to Matomo including: Media Analytics, Content Interactions,
- Transitions and Row Evolution and many more
- Conversion Optimization features (see below)
- Visitor Profiles
- Enhanced SEO
- Ecommerce
- Custom Reporting
- Campaign Tracking
- Roll-Up Reporting – combine reporting from multiple websites
- White Label – bring in your branding across your interface and reports
A truly unique component to Matomo’s features is Visitor Profiles. Here you evaluate every action an individual user has taken on your website which is compiled into a full historical profile.
This lets you see what the life-time journey of an active user looks like, or perhaps you want to see what a profile looks like for a user who comes back time-and-time again without ever purchasing; there is no better way to gain insights to these journeys and this is why the Visitor Profiles feature is so widely used by Matomo users.
Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Forums, Frameworks and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, Microsoft Sharepoint and Moodle.
3. Woopra
Woopra provides analytics for product, marketing, sales and support teams and is trusted by over 5,000 of the world’s most innovative companies. It has powerful analytics feature to answer any business question – Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more. Know exactly what users are doing across touchpoints to increase acquisition, drive engagement and improve retention.
It has something called “Journey Reports” which uncover each customer’s unique story and quickly respond to behavior, driving engagement and increasing retention company-wide. One can combine any set of actions or attributes to visualize how visitors move through the website, marketing campaigns and product.
It gives you “Trends Reprots” to discover how key metrics change over time and the attributes that drive performance with Trends Reports. Using the feature one can easily measure product usage by feature, subscription changes by location, campaign performance by source and much more.
Woopra’s Cohort Analytics Reports help teams analyze growth trends over time by monthly or quarterly cohorts, allowing you to measure patterns throughout the customer lifecycle. Breakdown users by behaviors such as acquisition date, signup date, first purchase date and more to understand the attributes and actions driving success.
4. Chartbeat
Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.
Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.
Chartbeat comes with an improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world.
- Dashboards – See how your audience connects with your content in real time, assess KPIs over the long term, and grasp how your videos capture viewer attention.
- Optimization – Adapt user experience and test page elements like headlines within your normal workflow, to know what moves your most valuable audience.
- Reporting – Start each day with the data you need — whether it’s automated insights delivered to you, or flexible tools to build more in-depth reports.
The Dashboards feature lets you understand how your audience is connecting with your content in the moment – across platforms, channels, and devices – so you can act to optimize when trends happen.
One can filter data by sections, authors, location, traffic source and referrer, device type, and then slice all data by visitor frequency, subscriber status, and native app traffic. It can also be integrated with Facebook Instant Articles and Google AMP and offsite social monitoring through Facebook’s CrowdTangle
There are many more Google Analytics alternatives, such as Statcounter, Clicky and so on..