Local SEO helps to improve your rankings and visibility in local search results. This way, local customers looking for the products and services you offer will find you easily before they find your competitors.
To launch and run a successful local SEO campaign, it is important to know how much it costs and the factors that affect pricing. Typically, local SEO campaigns for a single brick-and-mortar location will cost anywhere between $300 and $1,500 per month depending on the extent of services provided.
Here are some of the factors that will determine how much you budget for the services:
The Local SEO Package You Choose
How much you will pay for local SEO services will depend in part on the specific package you choose. Since the web does not operate in a vacuum, what is required to achieve success varies widely. Some of the issues that you may want to pay attention to are the information architecture of your site, content, and backlinks. Once you discuss your needs and goals with your preferred SEO agency, they will recommend the right local SEO package for you.
The Current State of Your Local SEO
When budgeting for local SEO, you should take into account the current state of your local SEO. Building a strong online presence and improving your local rankings will not happen overnight. The process is likely to take longer if you have been using low-quality SEO tactics, you have never invested in any SEO or do not have an online footprint. You should expect to pay more for the services if a lot more work is required to help you achieve your goals.
The Number of Locations You Have
If your business has multiple locations, each of them will be treated as a separate entity when running a local SEO campaign. To improve the rankings and visibility of the various locations, you will need to create different location pages on your website, accompanied by unique content and citation consistency. Focusing on individual locations will not only require more time but also cost you more.
The Number of Products or Services You Offer
The cost of local SEO will also be influenced by the number of products or services you are trying to promote. If you want your campaign to be successful, consider having separate web pages for every product or service you offer. It would also be necessary to include the keywords that prospects are likely to use when entering their search queries. The higher the number of products, the more you will need to invest in your local SEO.
Your Competition
It will be easier for your business to appear on top of local search results if you do not face much competition from other businesses in your local area. On the other hand, you will need to invest substantially in local SEO to stand apart from the competition in a saturated marketplace. Some of the activities you will need to include are creating fresh and relevant content, acquiring quality links, and maintaining or improving your rankings.
While you may consider local SEO pricing to be exorbitant, investing in quality services can deliver amazing results. Doing comprehensive research before seeking the services or choosing an agency will allow you to make smarter decisions.
Why Do Prices Vary Significantly?
Local SEO campaigns vary greatly in cost. As a business owner, understanding why these costs vary will help you manage your expectations and ensure you budget for your marketing activities accordingly. Here is what to know:
The SEO Company You Choose
People looking for local SEO services have numerous choices to choose from in terms of agencies. Most SEO companies will charge fees based on the skills, experience, and capabilities of their experts. While some agencies will charge you by the hour, others will charge a flat fee for their services. There are also those that will take a part of your profits. Before choosing the agency with which to work, you should first find out how much the services cost and their pricing model.
Scope of the Local Campaign
Local SEO prices will be different depending on the scope of your campaign. A company whose local campaign entails a lot of techniques and tactics will pay more than one whose local SEO involves refining a few aspects to improve rankings. Generally, there are three types of SEO services you can expect from an SEO agency. These are automated local SEO services, small-scale local campaigns, and holistic local SEO campaigns.
Your Business Goals
There are a lot of benefits that your business will enjoy from a successful local SEO campaign. As a business, you will have certain goals that you intend to achieve when you request local SEO services. These objectives will determine the different activities that need to be done, and the strategy to be implemented, a factor that will potentially affect how much each individual business pays. Prices will also vary based on how quickly you want to see results. Since SEO is a long-term strategy, you may have to pay more to start seeing results sooner.
Your Geographical Location
When budgeting for local SEO, it would be important to consider the location of your business. Local SEO prices vary depending on geographical location. Generally, SEO companies in certain areas will charge higher fees than their counterparts in other areas. The number of local businesses in the location will have a direct impact on the level of competition, which will, in turn, determine how much work the SEO experts will have to do to make your business stand out from the crowd.
There is No One-Size-Fits-All Solution
Every business has unique needs, meaning there is no one-size-fits-all solution for local SEO. Whenever possible, you should look for customized SEO solutions that will effectively meet the needs of your business. As you do this, you will need to strike a balance between quality and affordability, ensuring that the agency you choose provides quality local SEO at reasonable rates.
Working with a good agency will go a long way in ensuring you realize a decent return on investment.Today, local SEO is more important than ever before. With more and more companies establishing an online presence and working to improve their local search rankings, you will have to run a professional campaign if you want to stay ahead of the competition.
BizIQ provides quality content marketing and digital marketing services that will help you attract more local customers. Contact us today to learn more about our services.