The online ad market is prone to fraudulent activities from hackers who use ads to drive traffic to their page. If you provide an ad service, then you’ll have to use the best proxies to aid in the ad verification process.
In this article, we’ll explain to you what an ad verification process is and why proxies are important for said process.
Ad Verification Explained
Ad verification is basically the process undertaken by ad verification companies to make sure that the ads placed online are placed properly on a real site and viewable by all visitors.
Nowadays, online advertisements are more prone to fraudulent activities. In fact, there are many fraudulent websites that portray heavy organic traffic to attract ads to their servers. Ultimately, the ad does not reach the targeted audience even though the original advertiser has paid for it.
Due to this, most advertisers now opt for ad verification to prevent fraudulent ad attempts. This process helps ad companies confirm if their ads have the correct placement to reach the desired audience. It also helps ensure that the ad attributions are based on the terms of the ad campaign settings including the content, location, and site parameters.
Are you interested in learning more about ad verification? We suggest you check out the Oxylabs website for more information or keep reading why businesses should consider using proxies for ad verification.
What is a Proxy?
A proxy serves as the doorway between the user and the website. If you want to visit a particular website, the proxy will send this request to the proxy server first. The web server will then forward your web request and get the response from the web server once it has approved your information. It will then send the web page data to you so you can access the page in your browser.
Oftentimes, users are blocked from viewing and accessing the information on the internet due to their IP addresses. If your location is not within the website’s access requirements, your IP address will be blocked. This is where a proxy network comes in handy.
Proxies can be used in the process of ad verification to trap fraudsters without their knowledge. If fraudsters detect that you are monitoring them, they are bound to block you from returning to their site.
Proxy networks give ad verification companies a unique IP address so they can check for fraudulent activities on suspected sites without worrying that they will be blocked. Proxies also serve as a protective wall to protect every content that you receive.
Why Businesses Should Consider Using Proxies for Ad Verification
There are numerous reasons why businesses should consider incorporating proxies for ad verification. Some of these reasons include:
- Preventing Identity Captures
Proxies allow brands to place ads anywhere without their identity being retrieved. They can closely monitor the placement of ads and come with a list of suspicious websites, all while having their identity concealed.
- Verifying Localized Ads
Proxies are also essential if you operate an international ad campaign. You can use them to verify a localized ad that is not accessible for your location and ensure that the ad appears as intended.
Localized ads are only accessible to users in specific locations. However, you can use proxies to change your IP and make the ads available to viewers who are not in those locations.
- Verifying Ad Placement
Another reason why businesses should consider using proxies is that they help ascertain whether the ad placement is done according to the agreement. In most cases, websites go against the agreement and only display the ads correctly when their IPs are detected.
To prevent you from detecting this, the websites will block your IP address so you don’t visit them again.
Luckily, ad companies can use proxies to detect such websites without their knowledge. Proxies prevent IP blocking and help conceal identity so that ad fraudsters won’t know they are being monitored.
- Testing and Optimization
Ad companies need proxies for testing and optimization to ensure consistent ad efficiency. They can use proxies to come up with a better ad strategy that will help them stand out from the competition and attract more leads. In the end, the brand will generate extra revenue.
Which Type of Proxy is Suitable?
There is a wide range of proxies that can be used for ad verification to reduce increasing ad fraudulent activities. However, not all proxies are ideal for an effective ad verification campaign. The best proxies are those that are unblockable and undetectable.
Reliable ad verification companies use residential proxies to aid in the ad verification process. They utilize a residential IP address to make sure that ads from brands are placed on relevant and credible sites.
Residential proxies are used to retrieve online data from ad activities without fear that their IP address will be blocked. This proxy is the best when you are trying to verify authentic ads and don’t want to be subjected to high risk.
A residential IP address is usually tied to a physical device like desktop and mobile devices. These devices are then used as intermediaries for your connection.
This type of proxy network ensures high anonymity by hiding your IP address and allocating you genuine residential IPs. So, your real IP is hidden behind another IP. This enables you to extract data to verify ads without fraudsters detecting that you are monitoring them.
Additionally, there are residential rotating proxies that conceal your real IP behind a pool of proxies. Also referred to as backconnect proxies, rotating residential proxies usually switch between themselves at different intervals, causing your IP to keep changing. Hence, you can send several requests without raising any suspicion.
Conclusion
There is no denying that the best proxy network will help you verify ads effectively. When it comes to selecting the best proxy network for your ad verification campaign, it is important to put your ad requirements in mind. It is also recommended to go for paid proxies since they are more secure and reliable.