SEO stands for search engine optimization, and for a lot of us, the very term search engine has become synonymous with Google. There is of course no denying that Google is indeed the king of search engines and optimizing your content for Google should always be a huge part of any online marketing campaign. However, SEO marketing with Google is not the only option, and nor is it enough.
In order to successfully market a brand, message, or product, we must consider the various social media channels and work towards optimizing each channel’s individual search engines. As Instagram is one of the most popular platforms for social media marketing today, let’s focus on four tips that will help you optimize your Instagram content specifically for Instagram’s in-built search engine.
Optimize the Profile Name First
Whether you are a social influencer or a business, ensure that the account’s name is SEO friendly. It should have at least one major keyword embedded in it. For example, if the company or the influencer is in the business of healthcare & beauty, one or two major keywords related to that segment should be a part of their account name on Instagram.
Optimize the Bio
Instagram #tags and keyword optimization are intricately connected with each other, so do not forget to make full use of that in your account bio. You will first need to identify the most popular primary and secondary keywords related to your sector, and then use a number of them as #tags in your bio. #tags are not always necessary, but they will produce better results, given that the Instagram search engine understands and crawls #tags particularly well.
Hire a Local SEO Agency
Just because you are on the world wide web, it does not necessarily mean that you are going to be targeting people without geographical boundaries in mind. For example, if you are running a small café in Minneapolis, Minnesota, you will want to target the locals and visitors, instead of letting your campaign go wayward and reach people who are unlikely to travel across the country just to visit your café!
To keep your marketing on track, hire a Minneapolis SEO agency. A local SEO and marketing agency with a firm understanding of how to market to the local population on Instagram or any other platform can offer a better ROI from your marketing budget.
Images and Alt Text
Images and short video content are what Instagram is all about, but in order for the right people to find your media, you will need to edit the alt text. In case you are not familiar with it, alt text is a description that the posting party uses to describe the image in descriptive details.It’s an accessibility feature for those with poor or missing vision, as they rely on the description (which is read out by a screen reader) to understand what is in front of them. Although Instagram will autogenerate the alt text, the posting party should always edit that description for optimizing their posts with the right keywords.