As today’s real estate market becomes increasingly competitive, having a unique and aggressive marketing strategy is the best way to boost estate sales. Many experienced and successful agents utilize virtual tours and eye-catching email newsletters to virtually show off their properties, allowing clients to compare and contrast real. If you’re looking to compete, you must refine your market strategy by researching your target audience and understanding which messaging techniques are most effective.
After establishing a distinct marketing strategy, you can build a professional website featuring your properties front and center. Without a dynamic site, web page visibility can diminish, and you’ll lose authority, setting you behind competitors. While the thought of developing a website can be overwhelming, platforms like WordPress streamline the process with features like top-of-the-line search engine optimization and a vast repository of plug-ins. If you’re looking to build a robust website, WordPress has all the resources you need to put you at the top of the real estate game.
WP3D Models plugin
For tech-savvy real estate agents looking for state-of-the-art website property presentations, virtual house tours are a staple. With 3D scanning technologies by Matterport, you can take two-dimensional, lack-luster photographs to the next level by offering clients a 360-degree view of the property.
However, implementing a three-dimensional property tour isn’t a simple matter of posting a video to your page. For seamless integration, you’ll want to install a Matterport plugin to help you manage and market your content. With WP3D Models plugins, you can incorporate virtual property tours into your webpages seamlessly, creating a fully immersive digital experience for prospective buyers. Plugins are also highly customizable, employing your site with seamless Matterport integration, embedded property images and videos, and SEO boosting data to increase visibility.
IMPress Listings
Real estate experts often use IMPress Listings to manage WordPress website listings more efficiently. IMPress Listings plugins have easy-to-use features for beginners and advanced options you can dabble in once you’ve overcome the learning curve. IMPress is also mobile-friendly, making it an ideal choice for clients interested in browsing real estate listings on-the-go.
One of the many invaluable features of this plugin is its automatic map insertion. Rather than taking the time to embed maps into your web pages manually, IMPress Listings makes it easy by tracking property coordinates, automatically generating a layout for your listing, and displaying the map on your webpage.
Estatik
Estatik is a powerful property management system with a minimalist theme. This plugin comes with standard, mainstream features, like photo galleries, Google Maps support, social sharing, and language support. Additionally, an Estatik selling point is customization features. Estatik offers custom field building, property labels, and categories to guarantee your listing site stands out from a sea of dull webpages. If you’re looking for additional features, consider a pro license. Estatik only requires a one-time, lifetime payment, making it an economically efficient option if you’re looking for a high-powered real estate plugin without a monthly subscription.
WP Amortization Calculator
The WP Amortization Calculator is more than just your average mortgage calculator. In addition to calculating debts and loans, the WP Amortization Calculator comes with a simple lead capture tool so you can grow your business in a breeze. When your clients need financing calculation assistance, the WP Amortization Calculator allows you to create PDFs with your company’s branding they can reference at the touch of a button.
BirchPress
If you’re tired of continually tracking all of your clients’ appointments in a packed planner, BirchPress is the perfect plugin for all of your scheduling needs. The BirchPress plugin facilitates booking appointments between yourself and your clients, synching up with calendar apps you already use, automatically adding meetings to your calendar, and showing your availability to your clients. You can also build a booking form through the plugin to add to your website to help clients sign up for appointments without playing phone tag.
WP-Property
WP-Property is one of the most downloaded real estate plugins in WordPress’s repository. One of the most significant features of the WP-Property plugin is its SEO-friendly property URLs. This plugin creates a unique web address for each listing that search engines will favor rather than lengthy, un-shareable URLs. Additionally, WP-Property has a built-in media library, Google Maps integration, and incredible language variation.
The bottom line
With WordPress, there’s no need to be intimidated by the website building process. The WordPress plugin repository contains hundreds of add-on features that streamline listing and selling, keeping you ahead of your competition.