Ranking the websites high in the SERPs is the goal of any freelancer who owns or manages websites. Having any tool that can help in the process to ease the hardships is welcomed and in this guide, I’ll share my experience with a tool that is becoming popular among aspiring SEO professionals and businesses: SE Ranking.
SE Ranking: A General Overview of the SEO Tool
SE Ranking SEO software is an SEO analysis and promotion tool that is ideal for freelancers and businesses, alike. Although the tool offers additional support for SEO agencies, in this review, we will be focusing on SE Ranking for freelancers.
Without having an agency or specialist on our team to “own” tasks associated with SEO, finding success can be a challenge for a freelancer who’s already wearing a lot of hats. Even so, it’s worth the investment of time to learn how to do it, as well as the money you’ll pay to access useful tools.
Software that can carefully peruse your website to understand its shortcomings is a powerful tool to have at hand. Here’s how SE Ranking can help freelancers get ahead:
What do you get with SE Ranking?
SEO is comprised of many individual pieces that work together: keywords, backlinks, page speed, and so on. So an all-in-one SEO tool must be able to assist with optimizing for each aspect to ensure that your website has the best chance at ranking.
Keyword Research & Rank Tracking
Keywords play a very important role and are often the most misunderstood or misused part of SEO. The average content creator is often left wondering why they can’t get their pages to rank, even when they’ve used relevant keywords in their content.
But finding success with keyword research, onsite SEO, and eventually ranking in the SERPs is a lot more nuanced than that. One of the most important yet overlooked considerations is your domain authority and how that relates to your ability to rank for a given keyword.
SE Ranking provides users with three different tools for keywords management:
- Keyword suggestion tool: Provides better keyword options based on your requirements. The tool can suggest keywords from organic and paid SERPs, other websites and perform most popular keyword ads.
2. Keyword grouper: Groups keyword taking into account search volume, various combinations of synonyms, closely-related terms and thematic words together so that users can easily implement them in their content.
3. Keywords Rank Tracker: SE Ranking offers a 100% accurate position tracking tool. You can check positions of the website pages in all major search engines, across all devices and all locations. It helps to create a comprehensive report of webpage performance. This is especially helpful in creating website reviews for clients.
Website Review
A website review involves a process where a website is reviewed for its performance along various verticals. The website review tools from SE Ranking cover numerous website characteristics like the overall health of the website, meta tags and headings, images, links, and overall usability.
The tools provided by SE Ranking for this purpose include:
Website Audit: Gives you a comprehensive report about how your website is doing in terms of SEO. The tool analyses the website against major SEO parameters, such as: meta tags analysis, image optimization, link analysis, usability and much more.
On-Page Checker: Checks website performance for a specific query. On-page SEO checker will significantly save the time of a freelancer during the initial audit of the site and give a complete overview of how ready the page is for promotion in terms of a certain keyword.
Page changes monitoring: Helps you to stay on track with the changes that are made to your website. You will be always informed of all updates on your web pages, whether they are made by your teammates or from 3rd party services in an easy and efficient way.
Tracking the progress and health of your website is very important, as website health carries great importance in the eyes of Google or any search engine.
Backlink Monitoring
Backlinks are links from other websites that lead to your webpage. Essentially, backlinks create a vote of trust from one website to another that Google picks up on. As a result, backlinks can help to boost your domain authority, which in turn helps you rank for more difficult keywords.
However, if Google finds that untrustworthy sites are linking back to your website, it can raise a red flag. Google doesn’t like purposeful link exchanges and is likely to penalize your website (up to deindexation from their search engine) if they find out that you’re buying backlinks.
In terms of measuring success or keeping an eye on spam that might get you in trouble, SE Ranking provides two useful backlink tools:
Backlink checker: Enter your domain name for an index of websites linking to you. All backlinks are checked against 15 different parameters to gauge quality (which can help identify spam).
Backlink Monitoring: The tool allows you to import, tag, filter, and disavow bad backlinks to easily manage your backlink profile.
As a freelancer, you might have lots of agreements about placing links. And having several projects should be difficult to control the status of all received links. Having support for backlink monitoring by SE Ranking sure keeps you updated with current information.
Marketing and SMO
Today’s freelancers have a wide variety of options when it comes to marketing a website, ranging from Google PPC, to YouTube, to social media ads. Although optimizing for organic search rankings may be your main strategy, you don’t want to put all of your eggs in one basket. As with investments, success (and security) comes from diversification.
Marketing is a big part of driving traffic to a website. As an all-in-one SEO tool, SE Ranking provides some support for activities that don’t directly relate to SEO, but support it.
These include:
Marketing Plan: Offers a useful and comprehensive checklist for complete website optimization and other related activities.
White label: A great tool for freelancers who manage their client’s projects for a long period of time. You can add your business name and logo to your dashboard, then offer limited access to your clients. Also, the tool offers a straightforward process for creating customizable reports, with updates that can be scheduled automatically.
But what use does a freelancer have if he can’t show the client their efforts? And SE Ranking has the perfect answer to that very question.
SEO Reporting Tools: Helps the user to create comprehensive reports on SEO of the website, guaranteed to impress their clients.
Competitor Research
When working on a website, it’s useful to come in with an understanding of what the competition is up to.
SEO/PPC Competitor Research: Helps the user understand the landscape of online competition with reports, competitor info on ads, keywords, URL ranks, and even the names of competitor websites.
SE Ranking, The Verdict: Comprehensive, Powerful and Cost-Effective
One thing that we left out for last is pricing. After all, there is no use of such varied features if they are not made available at a price that a freelancer can afford.
And SE Ranking certainly delivers in that regard too! With prices starting from $18.6 a month with support for 10 websites, SE Ranking sure makes SEO affordable.
If you are a freelancer looking for a powerful SEO tool, then SE Ranking is an option that deserves your attention!