GDPR impact since the time of implementation
Since the arrival General Data Protection Regulation on 25th May 2018, different companies have gone through a moment of change, which for most has been one heck of a rollercoaster. The new data protection law taking effect has realized several discussions and concerns among people and businesses alike. Here are some of how GQPR has changed things up since the implementation time:
Number of companies that have complied
In those few days of operating under the GDPR, still, there are a couple of companies that have not yet complied with the demands thereof. According to researchers, an estimated ratio of 1 in every 4 companies are still reluctant to comply with the GDPR. Consider the numbers below:
Figure 1 company compliance chart
Knowing that the data protection regulation applies to all businesses regardless of whether they process data in the EU or not, the response to these rules is not as drastic as anticipated.
Third-party cookies reduced
Since the implementation of the data privacy laws by EU, the Third-party cookies for web pages have on average generally dropped across the board. Ideally, companies have a restriction on imposing tracking cookies on users, up until they consent to accept the terms of the company’s site for using data. In another light, it could be that the different websites online have had a GDPR-inspired clean-up that got rid of codes and other features that were out of date. The figure below indicates a statistical view of the third-party cookies drop-off in different countries, after a study by the Reuters Institute of the Study of Journalism.
Figure 2 country cookies statistics
Mar-tech vendors trust issues and exposure to legal risks
It is worrisome for mar-tech vendors the rate at which clients and customers seem to be losing trust of their ability to comply with the GDPR. Ideally, researchers have found that a substantial percentage of the marketers are a bit shaky with their relationships with mar-tech vendors, in fear of the legal risks their firms may be exposed to simply from contracting a vendor that hasn’t complied to the data rules.
Contextual targeting
Contextual targeting includes the advertisements used on a website that contains the information generally captured on the content in that web page. Under the GDPR, these kinds of adverts can be intrusive on people’s privacy as they surf the internet, which is disadvantageous to brands online.
Overall, marketers and business owners are feeling nervous about the effects of GDPR on contextual targeting, claiming that it will be a lot harder to achieve than it was before the rules were implemented. For this reason, it is highly likely that brands will increase their contextual targeting in the coming months, as they try to adjust to the novelty of the entire situation
A lot of Candidate consent requests
Although there are different facets emphasized on the GDPR, the candidate consent request have since risen by a significant percentage. According to these privacy laws, users should consent to things, and not just be lured or forced into decision makers. This goes for pixel, device fingerprinting, as well as tracking cookies, as earlier mentioned.
This has not come without a fault for companies. The problem is that users can withdraw their consent at any point, which means companies must figure out a way to allow the users the ability to remove their permission. This could translate to brands losing out on traffic, among other repercussions.
With GDPR paramount in more than the IT sector of business, it is essential that companies consider implementing these rules in the operations of the business, including the marketing and sales activities. Click https://ottomatik.io/blog/tutorials/mysql-backup/ to find out more on how to secure and backup your database to avoid information security issues.