The year 2018 was a sad time for Snapchat. It has lost over 3 million daily active users and
over $1 billion on the stock exchange. Anyhow, the platform managed to retain the rest of
the users and get over the situation. In 2019 it has surpassed the record 203 million daily
active users, which means it’s still an excellent marketing medium. Start from the full review
of the Snapchat app at Freepps.top if you’re new to it.
1. It’s a Gen-Z Hub
An impressing 71% of Generation Z use Snapchat every day and explore the network roughly 11 times every day. It’s also quite popular amongst young adults. That being said, Snapchat is a must-have tool for every brand with a target to outreach users aged 12-34. Follow the trends because the situation may change towards building a bigger adult community.
2. Excellent Measurement Tools
The latest version of Snapchat provides convenient analytic tools for in-depth measurements. Snapchat Insights includes such metrics as story views, view time, reach, demographics, prevalent user interests, completion rate, and fall-off rate. Using them together, you can measure how effective your snaps and stories are in terms of the current marketing campaign.
3. Increased Social Media Presence
This argument works for every social network because massive social media presence can’t result in anything, but better brand awareness and sales. Of course, you don’t have to put budgets on reaching users in all existing networks, but Snapchat, Facebook, and Instagram are the first to consider. Besides, Snapchatters can see what people nearby share, post, and view at the moment. They can follow their friends wherever they go, discover events with Geofilters, and find new brands with exciting AR content. Moreover, it’s easy to integrate Snapcodes on websites, other social networks, and any physical carriers.
4. Transparency-first
Unlike Instagram, Snapchat is welcoming to realism. There’s almost no sense in posting perfectly photoshopped pictures and pre-montaged videos. Come as you really are and users will love it. You can just talk about brand routines, go for a walk around your office, or show how your products are used. For instance, Domino’s Pizza just shown the real life of their average delivery guy and increased consumption of promo codes.
5. Unique Content Options
Lenses, Geofilters, Stories, and Ads are accessible for any brand today. You can order AR arts for reasonable prices or even try to create them manually. As a result, you will have more ways to keep in touch with users and engage them to share something related to the brand. For example, Geofilters are frequently used by people who want to find something exciting around in a new area. Don’t neglect to become their choice of the day!
Conclusion
Consider adopting Snapchat as a way for your company to experience something fresh and original. Even local campaigns may lead to impressive results if you define your audience right and engage users with extraordinary and straightforward content. Analyze what similar brands do, get inspiration, and grow!